A List Apart — “The most important aspect of art direction is the “concept.” Sure, talent might be an issue when it comes to thinking up great concepts, and your idea — or your art director’s — might not win you any awards, but you can develop good ideas. Creativity is a process, and you’ve […]
Fool.com — “So online companies know far more about you than even that persistently nosy sales clerk. Yet, because the process feels transparent and somewhat anonymous, it’s not as likely to draw much in terms of consumer complaints. A good waiter anticipates your next desire. But much to the chagrin of the offline stores trying […]
CRM News — “Beagle Research founder Denis Pombriant told CRM Buyer that the traditional method of monitoring end users was to gather information through surveys and focus groups. This approach, although widely accepted in industry, was time-consuming and sometimes prone to error. Worse, the information could
become outdated before it ever hit a CEO’s desk.”
Read the […]
HeraldNet — “I’m trying to convince my mother to move part of her savings into an Internet-based bank because physical banks are paying so little on demand deposits. Her parents lost a bundle in a Depression-era bank failure, so the idea of her savings ‘being on the Internet’ fills her with horror. Can you point […]
“Three-quarters of New Zealand households are Fly Buys members and there are few industries that Fly Buys has not yet touched. Already, it has a presence in travel, communications, insurance, petrol, electronics, building, cars, supermarkets, banking, electricity, fashion and sports retailing.”
Being an ignorant American means that I have no idea what Fly Buys is. Can […]
“Another key finding in the report is that hotel brands need to enhance practically every aspect of their web site to meet the increasing requirements of their major customer segments. Less than 19% of all visitors to branded hotel web sites characterized their experience as excellent. Hospitality sites have much to do to increase user […]
MediaPost — “New ad models that are beginning to attract attention and even real dollars. They are also generating positive marketing results. They are: social networking, local search marketing, blogging, and broadband video.”
What about RSS ads?
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Wharton School of Business — “The real issue for companies is how customer insights are used, no matter what method is chosen to gather them.”
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