Internet Week — “The survey found that campaigns sent between 6 a.m. and 10 a.m. EST had deliverability rates two percent higher than any other time. Campaigns sent between 10 a.m. and 2 p.m. EST were far less successful falling, 3.1 percent below the campaign average. The 10 p.m. to 2 a.m. EST period was […]
Entrepreneur — “Is your home page a landing page? You shouldn’t consider it one. Your ad entices people to click for more information, while your landing page closes the sale. It shouldn’t invite people to surf your Web site. It’s a stand-alone page that hides your main Web site navigation. It offers few or no […]
OK/Cancel — “We are in a bit of a stalemate with commercial websites. The websites have some quality content they’re willing to share but they want to make money. We want that quality content and we’re not inclined to pay for it. So instead, we’ve reached an unspoken barter system where information is what we […]
“While some consumers express concerns about carrying phones that contain electronic money and personal information or having their purchases monitored, J.P. Morgan’s Katsuma said it was no different than carrying a wallet or credit card.”
Mobile phones as wallets. This article is a good little introduction.
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When I send out emails, especially to my consutling clients, I am always afraid that they will be rejected as spam. The last thing I need is to wonder is Did they get my email?
SiteSell offers a free service called
Via the WeBeeb…
“A US inventor has come up with a hi-tech way of allowing the deceased to talk from beyond the grave - by fixing video screens to their tombstones.”
Readers respond with their own ideas.
So, assuming you don’t find this idea repugnant (and even if you do), what do you want on your tombstone (please […]
Gerry McGovern — “Concepts such as usability and findability are popular today. Over the years, I’ve learned that selling is very often about emotion. Great selling happens when you walk into a store intending to spend 100 dollars. You leave half an hour later, having spent 500 dollars and you’re
feeling happy.”
…but how will you feel […]
GrokDotCom — “The thing is, start measuring. Through your numbers, you possess powerful information. You don’t need to grope in the dark or drown in an overwhelming ocean of digits. It doesn’t even require genius to work with this stuff. It just requires that you do it. Just like brushing your teeth after you eat.”
Read […]
GrokDotCom — “See where I’m going with this? It’s the precise place where lots of folks wind up shooting themselves in the foot. They pay money - precious marketing dollars - to pre-qualify their visitors, yet they pay scant attention to what happens beyond creating a blip on their prospects’ radar screens. It’s like they […]
I like to see how stars follow money. Once they smell blood in the water, they are like sharks. For years nerds and geeks were ignored, or worse. Now that those kids have grown up, and have a lot more money to spend, Hollywood and the media care.
Usability was the same way. Ignored for a […]
“Everyone has their own method of coming up with a good colour scheme, which will inevitably affect the results.”
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Cre8asite — “Often people use the word marketing as though it were just another word for advertising. Some seem to think that Marketing is just another word for Promotion. Neither is true. Marketing is a far broader topic that holds promotion as a sub-function of marketing, and advertising as a sub-function of promotion.”
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