“While many online shoppers are getting savvier, others are still too naive or ignorant of online dangers and engaging in risky and questionable buying practices. For example, a surprising 21 percent of respondents to a survey conducted in November by the Business Software Alliance and the Council of Better Business Bureaus admitted to having purchased […]
“Learn how you can immediately improve your help desk’s efficiency and effectiveness. Find out how you can reduce your internal IT costs while increasing the level of service. Discover what steps several companies have taken to decrease their call volume by over 60% and improve their overall service management.”
I have no idea if this is […]
I’ve produced my third podcast. This one should be better than the first two. I’ve been working hard to improve what I am doing. Thanks for the feedback. I’m listening to you.
Here’s my RSS 2.0 feed for podcasts, if you want to subscribe. Please note, this is experimental and it is only for WebWord podcasts!
I […]
IT Conversations — “Malcolm explores why we can’t trust people’s opinions — because we don’t have the language to express our feelings. His examples include the story of New Coke and how Coke’s market research misled them, and the development of Herman-Miller’s Aeron chair, the best-selling chair in the history of office chairs, which succeeded […]
CIO.com — “While some large-scale Web projects can effectively be quantified in terms of ROI, more often user experience improvements are an ongoing and iterative process. Design competence is an intangible asset that requires more specialized valuation techniques. So what valuation methodology will better position a website and its designers as a strategic corporate resource? […]
ClickZ — “The ethnographic portion of the study, fielded by Conifer Research, unplugged a total of 28 participants and found that nearly half indicated they could not go without the Internet for more than two weeks.”
Read more…
Earlier this year I predicted that Google was going to launch an instant messenger client. It might not happen in 2004, but I still think it will happen. Furthermore, more than 3 years ago, I explained why Google should develop a web browser or internet client. Good prediction? Was I ahead of my time? Am […]
Not to beat the A9 story to death, but…
In one of the recent posts John asked, “It is confusing that A9 is part of Amazon. How connected are they exactly? They want to be hip, but they are tied to the Amazon mothership.”
Well, here’s one aspect of their connection… Amazon Offer (55k screenshot).
Because I used […]
ClickZ — “Human beings like being in charge. We’re control freaks. We like controlling things, and we don’t like it when our control is limited. Don’t believe me? Hide the remote control tonight and watch what happens. Can you imagine watching TV without a remote? And that’s just basic functionality.”
Read more…
GrokDotCom — “…the number is telling you that folks know you. Not only do they know you, but they like you well enough to want to visit you again. You were so special, they bookmarked your page or wrote down the url.”
More time should be spent talking about getting repeat visitors. The folks that come […]
“One of those techniques is “neuromarketing,” an approach based on neuroscience. Neuromarketing aims to map brain patterns and provide a more direct path to human decision-making.”
I love science and the scientific method but I hate when it is done this way. Bullshit science. Please be skeptical if you read this.
Read the article…
Oristus — “The purpose of this article is to describe several ways that you can make money on the internet. The main idea is to provide you with options and insights. People with small and medium sized web sites, such as blogs, will benefit the most from this article.”
Read the article…
You are currently browsing the archives for the Marketing category.
