Archive for the 'Marketing' Category

Top 100 UX Blogs and Linkbait

Monday, January 14th, 2008

Here’s a link for you; great list:
>> Top 100 UX Blogs
I haven’t seen a list like this re: usability and UX in quite a while. It’s nice to see it.
Of course, I have to laugh a little. I see it as a “linkbait” attempt. Lot’s of people discussed this list and linked to it. (Smart […]

How Direct Marketing and User Experience Are the Same

Friday, January 4th, 2008

As most readers know, I write articles for Daniel Szuc and Apogee. We’ve just released my latest article…
How Direct Marketing and User Experience Are the Same
The punchline is that direct marketers depend very heavily on data and metrics. Keep in mind that many types of marketing do not focus on measurement and testing. Many marketers […]

User Experience Mind Tricks: Remembering Names, Remembering Faces

Monday, September 10th, 2007

First, I need to ask you a question. Do you remember faces really well? And, here’s a second question. Do you remember faces better than names? Do you feel frustrated because you remember people when you see them, but you just can’t remember their names? 
Yeah, well, you’re just like 99% of the rest of the […]

Serious Firepower Revealed: Marketing With RSS

Monday, June 11th, 2007

I’ll get to marketing with RSS in just a moment. I’m going to give you a little background first. The context is useful. 
Many readers have been asking why WebWord hasn’t been updated regularly. The biggest reason is that I’ve been working like a dog with my brother on our marketing web site. Let me explain…
More than […]

An Eye Tracking Video That Explains More Than Eye Tracking

Saturday, May 5th, 2007

I think you’ll be very pleased with an eye tracking video that Andy Edmonds pointed me to just recently. He spends nearly 7 minutes clearly explaining the benefits of eye tracking research to internet marketers.
This is pure gold for people designing web sites. Usability professionals should be paying attention to this application of eye tracking […]

Usability Test of a Sink and Faucet

Friday, January 6th, 2006

Obviously this sink doesn’t afford easy and instant use.

(Don’t forget to <?php dbt_getLinkTag("bookmark WebWord @ del.icio.us"); ?>)

Das Keyboard!

Monday, September 26th, 2005

Definitely for über geeks…

The 37signals Transition

Wednesday, August 31st, 2005

Once upon a time, I was worked with a company that hired 37signals to do web usability and design work. It really wasn’t that long ago that they only did consulting.
The ship has changed course. They are now a software company: “Simple softare to help you get organized.” Indeed, it […]

A Ju-Jitsu Attack on Headhunters

Friday, June 10th, 2005

“To destroy that mystique, we devised this plan: Take the calls, we told our employees — and take notes. Earn cash for every headhunter conversation you report to HR. As in Kung Fu, we’ll use the headhunters’ own calls against them.”
Read the article…

How to pitch an idea

Tuesday, February 22nd, 2005

Scott Berkun — “This essay provides a primer on idea pitches, and although most of my experience is in the tech-sector, I pitch to you that the advice here will be relevant to pitching business plans, yourself (e.g. job interviews), screenplays, or anything else.”
Read the article…
Related: Secrets of Power Negotiating

iPod Shuffle = Field of Push

Thursday, January 13th, 2005

I have a Jens of Sweden MP-300 MP3 player with an FM receiver, FM transmission, visual display, voice recording, 256MB memory, simple USB interface, drag and drop capability, bass boost, equalizer, long battery life, playback speed up and slow down, and more. I bought it nearly a year ago for $200. The MP-400 is now […]

HOT or NOT has a business model

Tuesday, December 28th, 2004

HOT or NOT is in the personals and online dating business now. In the past, you would simply rate people on a scale of 1 to 10 and that would be it. It was just for fun, with no real financial plan except for maybe advertising. Now, however, you can click on a link that […]