Daniel Szuc pointed me to this question on IxDA:

How do you pitch UCD process (or design thinking)?

“How do you tell people what you are doing everyday as UX designer/researcher? How do you convince engineers/PMs/stakeholders/clients that the user-centered design is the right way to go?”

I think this is my favorite response…

“Start small and grow – start with a UX method that provides some real insights and then build around that. Sometimes it may not always be the perfect approach.”

It’s hard to make something amazing happen on a big scale. Take action, get your foot in the door and dazzle them with something small. Once you get traction then iterate and expand.

Related reading: Selling Usability