Reviews of Selling Usability have been excellent. It’s nice to know that my passion for usability and UX is not isolated. Indeed, based on the feedback, many people have been waiting a long time for a book like this.

There’s literally nothing on the market like this book.

Unlike Cost Justifying Usability I do not make any attempt to justify or apologize for usability. I do not use any complex math or bizarre computations. I do not try to help you put together an official business case.

Quite frankly this “frontal assault” approach only works a small percentage of the time. Who else has to justify their work or existence like this? Sure, we all have to put together data, metrics, and presentations. But, too many usability professionals and UX’ers are shy or otherwise embarrassed by what they do.

Unfortunately, it isn’t possible to simple Rise Up! and take over the company. There’s work to be done. My approach is sneaky. It’s subtle. And, it works. (It always does.)

To celebrate success, I’ve just released a PDF version of Selling Usability. It’s exactly the same content as what you’d find in the paperback version. However, there are three huge advantages:

  • It’s 40% off the retail price of the paperback (only $14.95)
  • You can instantly download the book after you purchase
  • It’s the eco-friendly option (unless you print it out of course)

Buy the digital version of Selling Usability today. You can pay, download, and start reading in less than 3 minutes. Find out what everyone’s talking about.