Selling UX (UXmatters) — “This article examines what works and what does not work well when selling UX within an organization, identifies barriers you might encounter to the adoption of UX methods in your organization, and discusses how to package and present UX to stakeholders. In this article, we’ll try to avoid just being prescriptive. Rather, we’ll pose questions along the way, regarding what has worked well for you.”

I told you back in June that I was going to be speaking at the UPA 2008 conference with Daniel Szuc and Paul Sherman: Make Yourself Heard! Selling User Experience in Your Organization

I had a great time at the conference and I think that most of the attendees were happy with what we put together. Further, I took a bunch of my own notes but I also consolidated notes from the attendees. That was distributed to the attendees. Good stuff, but it was raw. And, it wasn’t distributed beyond that crew.

Until now!  ;-)

The article that I point to on Selling UX is (mostly) based on that workshop, including input from about 20 usability professionals. This is what I call the “real deal” since these folks are living and breathing UX. This isn’t theory. They told us what works and what doesn’t. We gave ‘em some tips and tricks but they added so much fuel. All in all, it’s just great stuff. Don’t miss the article, OK?

By the way, a serious hat tip to Szuc and Sherman since they did 95% of the work on the article. Sure, I contributed a little but mostly in the form of my previous emails on the topic and my conference notes. (So, nice job guys!)