Comments on: An Introduction to Persuasive Design http://www.webword.com/wp/2008/07/16/an-introduction-to-persuasive-design/ The usability blog of John S. Rhodes Sun, 17 Oct 2010 00:45:29 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: AnnaLee http://www.webword.com/wp/2008/07/16/an-introduction-to-persuasive-design/comment-page-1/#comment-259803 AnnaLee Wed, 22 Jul 2009 06:58:53 +0000 http://www.webword.com/wp/2008/07/16/an-introduction-to-persuasive-design/#comment-259803 It is moderate to find the professional supremeessays.com cheap essay writing services, when students know all referring to An Introduction to Persuasive Design Spencer and Kim explained the difference between usability and persuasion. In simplistic terms, usability is about: can do (ability to complete a task) whereas persuasion is about: will do (willingness to complex the task, motivation). I believe this is a useful starting point but there is a need to better separate the two concepts. The reason is that many users are highly motivated to complete tasks before they begin and before any external motivation is provided. In other words, usability can easily be an umbrella that covers persuasion. Before I go on, here’s something I’ll be even more blunt about. The idea of usability being fundamentally different than persuasion is deliberately artificial. It was obvious to me but the crowd was wild about it. The positioning and branding by Human Factors International was a very wise move. They are shaping the conversation about usability versus marketing. It’s a brilliant marketing tactic. Hat tip! It is moderate to find the professional
supremeessays.com cheap essay writing services, when students know all referring to An Introduction to Persuasive Design Spencer and Kim explained the difference between usability and persuasion. In simplistic terms, usability is about: can do (ability to complete a task) whereas persuasion is about: will do (willingness to complex the task, motivation).

I believe this is a useful starting point but there is a need to better separate the two concepts. The reason is that many users are highly motivated to complete tasks before they begin and before any external motivation is provided. In other words, usability can easily be an umbrella that covers persuasion.

Before I go on, here’s something I’ll be even more blunt about. The idea of usability being fundamentally different than persuasion is deliberately artificial. It was obvious to me but the crowd was wild about it. The positioning and branding by Human Factors International was a very wise move. They are shaping the conversation about usability versus marketing. It’s a brilliant marketing tactic. Hat tip!

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