Make Yourself Heard! Selling User Experience in Your Organization
Posted on June 16th, 2008 in Usability | 3 Comments »
I’m very happy to say that on Tuesday, June 16th I’ll be at the 2008 Usability Professionals Association (UPA) Conference in Baltimore, Maryland. I’ll be presenting with Daniel Szuc and Paul Sherman. Here’s what we’re covering:
Make Yourself Heard! Selling User Experience in Your Organization
Here’s the abstract…
“When it comes to selling user experience(UX) processes, methods and techniques in our organizations, even experienced practitioners often don’t always know how to sell effectively. We advocate for taking a very basic approach, one that looks at business goals, aligns our usability work with their objectives, and demonstrates how usability tools, methods and techniques can help accomplish business goals. This experienced practitioner session provides practical examples, tools and stories that attendees can use to help sell UX more effectively in their organizations.”
Will you be at UPA 2008? If yes, please make it a point to look me up. I’ve like to meet YOU face to face.
Paul, Dano and I will be working through about 190 slides in 4 hours. It’s a lot to cover and I’m sure we’ll skip over stuff. That’s cool. The main point is to help the participants reach their goals. This is for them. We want to take their game to a new level.
3 Responses
[...] On June 16th I wrote a blog entry about my time at UPA 2008. When I was there I had the opportunity to attend several presentations. The best one was Take the Next Steps to Persuasive Design. It was done by Spencer Gerrol (Human Factors International) and Kim Snedaker (AAA). [...]
I wish I had come across your blog before UPA. I would have looked you up. As a contractor to SSA, a huge prganization, we find ourselves having to sell usability to almost every project we’re on. I’d be very interested in reading your book. Is it out yet?
[...] I told you back in June that I was going to be speaking at the UPA 2008 conference with Daniel Szuc and Paul Sherman: Make Yourself Heard! Selling User Experience in Your Organization [...]