WebWord

My friend Jesper Rønn-Jensen wrote something I think you might want to take a look at right now. It’s a great article, if not an outstanding reference:

Usability of Pagination Links

It’s a response to the Pagination Gallery which is also a great resource.

~ John

p.s. If you want to make sure that you don’t miss great resources and articles, like the ones above, you really ought to subscribe to the WebWord Newsletter.

Wow, I’m surprised I didn’t blog about this…

Back in November I wrote Choice Kills Usability for my good friend Daniel Szuc over at Apogee. Here’s a little teaser for you to read:

“One of the easiest ways to improve usability is by focusing on just one thing. When you present something to the user, be sure that it’s just one thing. All too often we try to hard to offer people several options.”

The article is a fast and easy read. Check out Choice Kills Usability right now… 

Here’s a link for you; great list:

>> Top 100 UX Blogs

I haven’t seen a list like this re: usability and UX in quite a while. It’s nice to see it.

Of course, I have to laugh a little. I see it as a “linkbait” attempt. Lot’s of people discussed this list and linked to it. (Smart move.)

Note: That link above was originally provided through the WebWord Newsletter.

Here’s another linkbait that I created recently, if you’re trying to figure out what I’m talking about.

How to Generate Web Site Traffic

See? It’s a resource that sucks you in and maybe you want to link to it. I’d love that. Or, maybe you want to Stumble it, Digg it, or bookmark it. Again, I’d love that.

That’s how it works.  Create something useful and — shocker! — people will visit your site, link to you, and drive traffic. Nothing tricky, just smart.

As most readers know, I write articles for Daniel Szuc and Apogee. We’ve just released my latest article…

How Direct Marketing and User Experience Are the Same

The punchline is that direct marketers depend very heavily on data and metrics. Keep in mind that many types of marketing do not focus on measurement and testing. Many marketers only talk about branding, positioning, and marketshare.

Direct marketers, on the other hand, absolutely must measure everything they do. Their success is directly related to how well their efforts convert to sales. Direct marketers care about generating cash, and the only way to do that is to measure and test everything.

This is how direct marketing and user experience (UX) are the same. It’s pretty good stuff when you think about it. There is a real, legitimate tie between marketing and UX. That’s something to cheer about.

I encourage you to talk about the article. Post a comment and let other WebWord and Apogee readers know what you think about this brotherhood.