I used to churn out loads of sites like this for one of the companies I used to work for. Everything from dodgy get rich quick schemes to alien conspiracies with “click here to download e-book for only $30.00″. All this site is doing is selling the e-book, the rest of the content is probably cut and pasted from a real parenting site.

Design wise its all about minimizing whitespace and someone heard once that monospaced type is easier to read so that it. Very paper 1.0.

And as for speed I think my record was producing 4 sites at 7 or 8 pages apiece with graphics, php and the like in a day… once you get into the swing of things its easy.