Archive for September, 2007

It Doesn’t Matter if You Have The Best Mobile Web Site

Sunday, September 30th, 2007

Even if you think you have the best mobile web site on the planet, many people still think the overall mobile experience is terrible. That means that your wonderful mobile web site isn’t all that special to those people.
Let’s take a look: Five Reasons Why The Mobile Web Sucks
1. Wireless carrier networks are SLOW
2. Public […]

Would You Recommend “X” to a Friend?

Saturday, September 15th, 2007

I’ve seen this concept twice now. It’s the same guy: Fred Reichheld

Would You Recommend Us? (Business Week) — McCabe says higher scores have already been linked to a greater likelihood that GE Healthcare will win new contracts from existing hospital clients. “Ultimately, it’s not about the score,” he says. It’s about “focusing on the customer.”
Measurement: […]

User Experience Mind Tricks: Remembering Names, Remembering Faces

Monday, September 10th, 2007

First, I need to ask you a question. Do you remember faces really well? And, here’s a second question. Do you remember faces better than names? Do you feel frustrated because you remember people when you see them, but you just can’t remember their names? 
Yeah, well, you’re just like 99% of the rest of the […]