WebWord

I’ve been quietly working to start publishing the WebWord Newsletter once again. This is a serious decision because writing and publishing the newsletter takes a lot of time and effort, as you can probably imagine.

Despite the fact that I don’t post on this blog as much as did a few years ago, I still stay on top of usability and trends in user experience. I also still make predictions and I forecast what’s coming next.

I also still write articles and I’m really active on the internet, although in new places and doing new things. I’ve been especially focused on marketing which I plan to talk about a lot more than the past.

Here’s where my head is at today. These are the kinds of thoughts I’m going to share with you in the WebWord Newsletter.

There’s a critical shift right now in usability. On the one hand, things haven’t changed a bit. Humans are still humans. The core principles haven’t changed. But on the other hand, there are two monumental shifts upon us.

First, humans are connecting to humans like never before despite problems with technology. We’re all finding ways to communicate and connect unlike any time in the past. This shift is having a profound impact on how we search for information, how we think about our friends and families, and how we get work done.

Second, usability is going mainstream. The demands for solid UX workers, or at least workers with reasonable UX knowledge, is skyrocketing. Managers and CEOs are beginning to exploit usability and UX in new ways. Without getting too complex about it here, they are using our tools as business weapons. It’s not just about the customer experience, it’s about market domination. This just fuels my interest in the crossover of marketing and UX.

I’m blabbering a bit here, but that’s because I’m excited. I’m more jazzed about usability now than I was when I started WebWord nearly 9 years ago. And, I’m nearly jumping out of my skin about the WebWord Newsletter.

I should have brought it back sooner than this. Forgive me…

This entry was posted on Wednesday, July 25th, 2007 at 11:09 pm and is filed under Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.