WebWord

Unmasking the Decepticon: TransformersMovie.com Battles Usability — “Maybe I’m not the target (ugh) audience, here, but I don’t see a lot of 13 year olds having much more patience than I. I’ve seen a representative of your key demographic use a computer multiple times (many of which consist of me leaning over his shoulder to make sure he’s not eye-emming either a convict or an FBI agent pretending to be a 15 year old girl) and if it doesn’t load in half a second he’s gone. You seem like, and maybe were, an afterthought.”

I agree that TransformersMovie.com offers up a poor experience. It’s Flashy, to be sure, but it ain’t easy or fun to use. It also doesn’t offer much interactivity. The navigation is especially challenging and I can imagine that most people won’t enjoy figuring out how to use the site, even young folks. What an opportunity, lost!

This entry was posted on Sunday, July 1st, 2007 at 7:26 pm and is filed under Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.