Serious Firepower Revealed: Marketing With RSS
I’ll get to marketing with RSS in just a moment. I’m going to give you a little background first. The context is useful.
Many readers have been asking why WebWord hasn’t been updated regularly. The biggest reason is that I’ve been working like a dog with my brother on our marketing web site. Let me explain…
More than two years ago, I said that marketing and usability go hand-in-hand. Nothing happened. So, instead of complaining, I took action. I’ve been doing enormous amounts of research and writing, just not in usability (except for Apogee).
Enough background. Time to talk about marketing with RSS!
After spending hours and hours of research on the topic of RSS, I wrote up a report especially for internet marketers. The result was RSS Super Glue which explains how to combine, filter, and exploit RSS for marketing puposes.
Most internet marketers don’t care about technology itself. Instead, they care how they can use it for financial gain. What I’ve done in my RSS marketing report is clearly show how to publish articles (e.g., on a blog or EzineArticles) and have them “magically” transported to a Squidoo lens. I also demonstrate how to set up a blog to automatically feed an autoresponder, with virtually no effort. I even show how to multi-purpose and re-distribute your eBay listings in just a few minutes.
The RSS Super Glue has sold really well because of one thing. I’ve focused on the wants and needs of my customers. I didn’t waste any time explaining RSS or any other technology, except where absolutely needed. Instead, I explained how to get the job in simple terms. I provide recipes and steps that anyone can follow.
Without my usability background I would have buried my customers with jargon and useless technical trivia. That would have been a major mistake. For internet marketers, the serious firepower of RSS isn’t what it is, but what it can do.
June 14th, 2007 at 10:13 am
Great post, and congrats on your success marketing RSS. Marketing and usability go hand in hand because they both start with understanding and meeting people’s needs. Even research methods disciplines transfer almost seamlessly between disciplines.
Whether you call them consumers, prospects, or users, customer focus is just as sweet by any name.
July 24th, 2007 at 9:59 pm
[…] WebWord » Blog Archive » Serious Firepower Revealed: Marketing … … RSS Super Glue which explains how to combine, filter, and exploit RSS for marketing puposes. Most internet … Even research methods disciplines transfer almost seamlessly between disciplines. http://www.webword.com/wp/2007/06/11/serious-firepower-revealed-marketing-with-rss/ […]
August 21st, 2007 at 4:52 am
Well said…. I use this RSS Autoresponder to feed my blogs on a sequential basis…. www.rssresponse.com
I signed up as an affiliate and got 1 free campaign with unlimited documents and subscribers. Now i’ve entered over 300 documents to it and set-up over 35 blogs all getting the same information at different times.
Some people have said that Google will blacklist me for duplicate content but on my original blogs i’m getting over 3000 unique visits/day. I use ad-sense to monetize my blogs and also for those of my subscribers who use readers i’ve figured out a way of putting peel away adds inside the feed to monetize that too.
You heard it here first!