So how do you start a blog? Let’s think about it for a moment…

1. Have a voice. That is, don’t be generic or bland or normal. There’s enough of that in the world already. Speaking your mind is important and valuable. You don’t need to break all boundaries but you do need to have a voice that is unique and relevant.

2. Have an audience. While you can create a blog that is personal and internally focused, why not write for an audience? More importantly, know that there is a built-in market for your blog. There are many problems to solve. Many people with similar interests. Find the market first, then apply your voice. For example, write about your love of iPod accessories. You know that people love iPods and they love accessories. This is especially good advice if you don’t know where to start and you’re hoping to make a few bucks with your blog.

3. If you aren’t sure about running your own blog, write for someone else. Most bloggers would love to have guest writers. When you give, you get something valuable in return. This is always true. You learn how to write. You learn how to market your words. You form bonds and alliances. You establish yourself. Treat the other blogger as a mentor or coach.

4. Think about controversy. This doesn’t mean doing anything silly or stupid. Instead it means that you take a stand and back up what you say. Provide serious value. Research your blog postings or articles then position yourself at one end of the spectrum or the other. Be brave, be bold. It’ll get you noticed and you’ll have a lot more fun. That passion will keep you going for the long haul.

This doesn’t have much to do with usability except for one thing. Since WebWord has been around for nearly 9 years now, I’m something of a blogging expert. I do get a lot of questions about how I keep WebWord going and how I got started. I hope this little posting provides you with a little insight and inspiration!