Seth Godin: What I Learned from Eye Tracking

“One of the takeaways is that bad web design might actually be a good thing! Slightly bad design isn’t familiar. It’s off. It demands attention.”

…and…

“The biggest lesson wasn’t news to me, but it might be to your boss: your prospects are not rational and organized and linear. You can’t count on them sitting still and hearing your story from beginning to end. They won’t.”