I think you’ll be very pleased with an eye tracking video that Andy Edmonds pointed me to just recently. He spends nearly 7 minutes clearly explaining the benefits of eye tracking research to internet marketers.

This is pure gold for people designing web sites. Usability professionals should be paying attention to this application of eye tracking research. If you’re a user experience aficionado, don’t miss it. Andy does a fantastic job.

By the way, there’s more to the video than just Andy Edmonds and eye tracking. There are some excellent sections on page rank, Adwords, duplicate content issues, and a lot more. So, set aside about 30 minutes. Invest the time and learn about eye tracking and a whole lot more.