Archive for May, 2007

How Do You Start a Blog?

Monday, May 28th, 2007

So how do you start a blog? Let’s think about it for a moment…
1. Have a voice. That is, don’t be generic or bland or normal. There’s enough of that in the world already. Speaking your mind is important and valuable. You don’t need to break all boundaries but you do need to have […]

From Eye Tracking to Bad Design to Higher Profits

Saturday, May 5th, 2007

Seth Godin: What I Learned from Eye Tracking
“One of the takeaways is that bad web design might actually be a good thing! Slightly bad design isn’t familiar. It’s off. It demands attention.”
…and…
“The biggest lesson wasn’t news to me, but it might be to your boss: your prospects are not rational and organized and linear. You […]

Door Handle Usability

Saturday, May 5th, 2007

How many usability blogs will point to this posting…
What’s a usability blog without a post about door handles?
Without door handles, what would we analyze, review and explain? (Oh, well, maybe everything?)

An Eye Tracking Video That Explains More Than Eye Tracking

Saturday, May 5th, 2007

I think you’ll be very pleased with an eye tracking video that Andy Edmonds pointed me to just recently. He spends nearly 7 minutes clearly explaining the benefits of eye tracking research to internet marketers.
This is pure gold for people designing web sites. Usability professionals should be paying attention to this application of eye tracking […]

What’s My Favorite Usability Example in the Whole World?

Tuesday, May 1st, 2007

Just a quick little “joke” to share with you.
Friend: What’s your favorite beer?
Me: The one in my hand right now.
So, what’s my favorite example of usability? The one right in front of me at the moment. I get really focused on a usability problem and I don’t let go. It just feels good to get […]