Why Simplicity Is Essential to Web Design
Why Simplicity Is Essential to Web Design (Gerry McGovern) — “…we don’t pay for visiting a site with our money; we pay for it with our time. The longer we spend on a Web site, the more we pay, so there is a strong motivation to spend as little time as possible.”
The caveat is that people love to spend time at entertainment web sites. If there’s a great free Flash game available, you don’t mind spending some time on a site. In other words, people *can* be motivated to spend a lot of time at a site. Context matters.