The F-Shaped Eye Gaze Pattern and Usability
“This article discusses users’ visual scan paths of web pages containing text and/or pictures while conducting browsing and searching tasks. User performance on three usability tasks on an e-commerce website is described. Results show that users follow a fairly uniform scan path when browsing through pictures, and a more random path while specifically searching through them. Additionally, users appeared to follow Nielsen’s ‘F’ pattern (2006) while both browsing and searching through text-based pages.”
Eye Gaze Patterns while Searching vs. Browsing a Website
If you like pretty images, including eye tracking or gaze tracking heatmaps, this is a good article for you. Nothing revolutionary here but it’s a solid research article. Don’t miss this one.