The Effect of Typeface on the Perception of Email
“The results from this study suggest there is a relationship between typeface selection and the reader’s perception of an email.”
“The appropriateness of the typeface also affected the perception of the email author in that the email using Gigi created a perception of an author who is less professional, less trustworthy, and less mature.”
“When choosing a typeface for a document, the level of appropriateness should be taken into account in order to avoid sending unintentional messages.”
Bottom line: Typeface has an impact on how people perceive you and your message.
March 16th, 2007 at 12:49 pm
[…] Original post by John Rhodes and software by Elliott […]