Color My URL: the new shopping UX — “What sets Etsy apart is its design: there’s all sorts of participatory features from forums to chat rooms.  The coolest thing is some of their wacky “shop by” methods.  There’s the usual “shop by category”.  But there’s also “shop by color”, which brings up this wild Electric Kool-Aid UI that bubbles up a rich color palette.  Click on a color and a bunch of stickies appear with items that match your color selection.  Move the stickies around, pick another color…”

Very cool.