Hidden charges and poor usability deter online shoppers
Surprise, surprise…
(Or not. We’ve known this for ages now.)
“Nearly half of online shoppers would abandon their shopping trolley if confronted by ‘hidden’ charges during the checkout process, according to a survey from Webcredible.”
Keep reading about poor usability and online shopping
June 13th, 2007 at 6:14 pm
That forces me to embark on one of the most difficult journeys of question-asking. What happens to user-driven content sites that promote retailers who have hidden charges? Do they get equally as punished by the consumer? It stands to reason that they would suffer equally as terrible consequences because users will no longer want to visit that site for fear that all the other retailers it promotes will do the same thing? So how do you promote popular web sites that will make money for your review site or user-driven site without causing a detriment to your own reputation should one of your affiliate companies do something bad? It’s hard to build a web 2.0 application that doesn’t demand 24 hour policing of businesses and users that also doesn’t piss off users and businesses to such an end that they don’t want to use the service anymore. So how do we go about solving the problems on online shopping? That’s got to be the first question we answer before we even start building web 2.0 applications.
August 6th, 2007 at 3:44 am
Great article! It’s good that people especially merchants are giving ample time to review what’s best for their customers. As an avid online shopper I hate it when:
1. product pages are very slow to download or when some products aren’t available for viewing from all of its angles
2. I’m almost done shopping only to find out that the product is out of stock or not available
3. payment system isn’t flexible
4. 1-800 number on site isn’t reliable
5. no return policy
April 18th, 2008 at 10:19 am
Actually, I noticed that this bad scheme is also used by Credit Cards Company and even payment companies such as that one used by most merchants…I guess you know what I am referring to. The question now is how we can convince merchants to avoid using this scheme.