WebWord

I’m going to tell you the story behind The Cat Quote Book.

In 2006 I talked a lot about the blending of marketing and usability. Obviously I’ve been keeping WebWord updated. I also wrote articles outside of WebWord. For example, Working with a Usability Specialist as well the articles I’ve written for Apogee.

To understand marketing, I’ve been working on Pet Comfort Products.  I published over 25 issues of the newsletter and over 65 articles. As you can see, it has commanded a lot of my attention. But, it’s been a great investment. I’ve learned a ton about the pet industry, as well as marketing.

Back to The Cat Quote Book…

I decided that I would work with my wife to put together a cat quote book. We found out that a lot of people use quotes for scrapbooking, arts, crafts and much more. So, we created a unique cat quote product, specific for this audience.

Well, I really wanted this cat quote book to be great. So, I poured my heart into it. So did my wife. The Cat Quote Book web site includes some really amazing graphics, sales copy, and even audio. It is a totally self-contained web site for the sole purpose of providing cat quotes to a targeted audience.

(I’ll tell you about the Cat Quote Book audio technology in another posting. It is a wonderful story and I can even offer you direct help. More to follow soon…)

In any event, I worked extremely hard to make the Cat Quote Book site very simple and easy to understand. Although it is a sales web site, I applied usability as many ways as possible. For example, I used an easy to read font. The graphics are bright and easy on the eyes. (They are, collectively, too big which is an issue. I know.) The ebook itself includes pages numbers and sports a large font too. There are so many more large and small usability factors.

I’ll have more to say about this web site in the future. As I said, it took a lot and I know I have more to learn. But, it’s really helped me view the world as a marketer. That can only be good news for WebWord readers as I share marketing “secrets” from time to time.

If you have a moment, take a look at The Cat Quote Book site. I’d love to know what you think. If you are interested in cat quotes, definitely pick up a copy.