The Little Things and Customer Experience

Wonderful Weather Description — “I love the weather description the Chicago Sun-Times puts on the home page of its Web site each day.”

Weather for 03-Jan-2007 = “A BEAUTY”

Great stuff! These little things like this make a huge difference in how people see a web site. There’s some humanity behind the pages. Good job, Chicago Sun-Times!

One Response to “The Little Things and Customer Experience”

  1. Keith Knutsson Says:

    things like “A beauty” make it more realistic and makes you feel like you are reading from a person. not a machine. The internet needs to be more personal like that statement.

    Keith Knutsson

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