Flash, AJAX, Usability, and Search Engine Optimization

Flash, AJAX, Usability, and SEO — “Get with the program, developers and marketers. Don’t assume your target audience wants an enhanced experience, not even advanced Web users. Analyze your target audience’s search behavior. Don’t skip SEO’s usability aspect.”

Nothing too special in this article. It offers the typical introduction to usability and why it is a good idea for your company.

It also has a dark side: Get with the program, developers and marketers. The problem with this comment is that it sets up a false dilemma between usability and marketing. Many usability professionals falsely believe that marketing is anti-usability. Many marketing folks think that usability is either fluff or that it’s just focus group research.

The truth is that marketing and usability go hand in hand. Both camps have a lot to learn from each other. The tone of Get with the program, developers and marketers is negative and I don’t like to see it. Marketers, on behalf of all usability professionals, I apolgogize for fighting with you guys!

 

11 Responses to “Flash, AJAX, Usability, and Search Engine Optimization”

  1. www.kenriche.com Says:

    the article is very useful.

  2. ben parker Says:

    That’s why i have copied it with my self and have started to ponder on every single point.

  3. Leo Says:

    I dont know but why i don find such informative and profitable blogs so often,I suspect blogging world is becoming so small that we cant find such lucrative blogs like this one.

  4. Shari Thurow Says:

    Hi there-

    I appreciate your feedback. However, if you only read a single column and not my series, not once have I ever said that usability, SEO, and marketing don’t go hand in hand.

    You might want to get the big picture. I think you formed an opinion without all of the data, so to speak.

  5. leo Says:

    I dont know but why i don find such informative and profitable blogs so often,I suspect blogging world is becoming so small that we cant find such lucrative blogs like this one.i realy thank ful to you.. i wana u make more blogs to this type. than we all get more information.

  6. Alisya Says:

    I suspect that’s thereason general public want to read blog….Internet visitors generally create blogs to declare themselves or their secret views. Blog grant them same matter on the monitor screen what they specifically needed,so as the above stuffs declared it.

  7. Angeline Julie Says:

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  8. Alisya Says:

    I suspect that’s thereason general public want to read blog….Internet visitors generally create blogs to declare themselves or their secret views. Blog grant them same matter on the monitor screen what they specifically needed,so as the above stuffs declared it.I think its dosnt matter u must think abt this.

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