Flash, AJAX, Usability, and Search Engine Optimization
Flash, AJAX, Usability, and SEO — “Get with the program, developers and marketers. Don’t assume your target audience wants an enhanced experience, not even advanced Web users. Analyze your target audience’s search behavior. Don’t skip SEO’s usability aspect.”
Nothing too special in this article. It offers the typical introduction to usability and why it is a good idea for your company.
It also has a dark side: Get with the program, developers and marketers. The problem with this comment is that it sets up a false dilemma between usability and marketing. Many usability professionals falsely believe that marketing is anti-usability. Many marketing folks think that usability is either fluff or that it’s just focus group research.
The truth is that marketing and usability go hand in hand. Both camps have a lot to learn from each other. The tone of Get with the program, developers and marketers is negative and I don’t like to see it. Marketers, on behalf of all usability professionals, I apolgogize for fighting with you guys!
December 25th, 2006 at 5:48 am
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January 13th, 2007 at 2:22 am
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January 15th, 2007 at 4:41 am
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January 19th, 2007 at 3:39 pm
Hi there-
I appreciate your feedback. However, if you only read a single column and not my series, not once have I ever said that usability, SEO, and marketing don’t go hand in hand.
You might want to get the big picture. I think you formed an opinion without all of the data, so to speak.
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