Businesses Leave Usability Behind in Favor of Technical Features
Website Usability Explained (Internet Travel News) — “Marketing agencies usually focus on getting the most polished, brand experience across, allowing little time for user testing and iteration. A tech build website company will usually overlook the design and usability for technical ability, database complexity or speed of data processing.”
There’s an important yet subtle point here. Even when designers and developers really understand usability and the benefits, what happens is that marketing priorities trump the creation of a great user experience. As I like to say, business gets in the way of business. Remember, usability provides outstanding ROI but businesses tend to ignore this.