Click-to-Call Can Boost Conversions
Click-to-Call Can Boost Conversions – “Click-to-call services let users click a button and immediately speak with a customer service representative. Customers can either place a call over the computer using Voice over Internet Protocol (VoIP) technology or request an immediate call back from the advertiser by entering their phone number. Unlike a toll-free phone number, click-to-call services enable companies to monitor and control when and where online visitors migrate from the web to the phone sales channel.”
I’ve been looking into this because I recently bought a small number of shares in a company called 8×8 Inc. (EGHT). I found out that 8×8 was recently awarded a new patent related to clicking images to place VoIP calls. I started digging around about it. Fun stuff.
November 20th, 2006 at 6:02 am
This seems to be the play that all the IMs will make in terms of being able to click on a phone number on a web site or application to call someone from your PC e.g. Skype to call on eBay and perhaps Gtalk to call on google maps or an advertisement.