Advertising in Video Games
Brands Games Play — “This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It compiles, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.”
October 29th, 2006 at 6:28 am
I have not read the PDF yet - but EA’s Battlefield 2142 is allready doing this. They place them on one of the many ingame billboards:
Here is an article about it:
http://battlefield2142.ea.com/battlefield/bf/BF2142_News_101906.aspx
BTW: Some people have already accused this for being spyware.
For my part I think in-game advertisement is a good idea - as long as it is done right. Like product placements in movies. If it fits the theme of the movie, then it can enhance it. But, if it is overdone or out of place then it is bad.
November 8th, 2006 at 5:27 am
How do you advertise for video games.
February 7th, 2008 at 2:49 pm
From a business perspective it makes perfect sense, if it is done correctly. No matter how you look at it from a player’s point of view though, this is just another annoying way for advertisers to bother you through something you like to do.