Comments on: Advertising in Video Games http://www.webword.com/wp/2006/10/28/advertising-in-video-games/ The usability blog of John S. Rhodes Fri, 04 Jul 2008 22:26:03 +0000 http://wordpress.org/?v=2.0.3 by: Tina Anderson http://www.webword.com/wp/2006/10/28/advertising-in-video-games/#comment-165579 Thu, 07 Feb 2008 18:49:21 +0000 http://www.webword.com/wp/2006/10/28/advertising-in-video-games/#comment-165579 From a business perspective it makes perfect sense, if it is done correctly. No matter how you look at it from a player's point of view though, this is just another annoying way for advertisers to bother you through something you like to do. From a business perspective it makes perfect sense, if it is done correctly. No matter how you look at it from a player’s point of view though, this is just another annoying way for advertisers to bother you through something you like to do.

]]> by: KAVALL http://www.webword.com/wp/2006/10/28/advertising-in-video-games/#comment-34215 Wed, 08 Nov 2006 09:27:36 +0000 http://www.webword.com/wp/2006/10/28/advertising-in-video-games/#comment-34215 How do you advertise for video games. How do you advertise for video games.

]]> by: Thomas Baekdal http://www.webword.com/wp/2006/10/28/advertising-in-video-games/#comment-31868 Sun, 29 Oct 2006 10:28:37 +0000 http://www.webword.com/wp/2006/10/28/advertising-in-video-games/#comment-31868 I have not read the PDF yet - but EA's Battlefield 2142 is allready doing this. They place them on one of the many ingame billboards: Here is an article about it: http://battlefield2142.ea.com/battlefield/bf/BF2142_News_101906.aspx BTW: Some people have already accused this for being spyware. For my part I think in-game advertisement is a good idea - as long as it is done right. Like product placements in movies. If it fits the theme of the movie, then it can enhance it. But, if it is overdone or out of place then it is bad. I have not read the PDF yet - but EA’s Battlefield 2142 is allready doing this. They place them on one of the many ingame billboards:

Here is an article about it:
http://battlefield2142.ea.com/battlefield/bf/BF2142_News_101906.aspx

BTW: Some people have already accused this for being spyware.

For my part I think in-game advertisement is a good idea - as long as it is done right. Like product placements in movies. If it fits the theme of the movie, then it can enhance it. But, if it is overdone or out of place then it is bad.

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