During the World Series last night, I saw a Chevy advertisement that was 100% Spanish.  It really caught my attention. I know a few words in Chinese and French, but that’s about it. I know they were talking about a Chevy truck, but I had no idea what they were talking about beyond that.

I smell a change coming in the United States: This year, there’s a good chance the 300 millionth American has already walked across the border from Mexico.

What does this mean for usability?  Usability warriors such as Daniel Szuc are driving changes in China. There are heroes in many European countries too, as well as Australia. However, I’m not sure how many spanish-speaking usability practitioners are out there. My guess is that this is an under served market. Stated another way, this is an opportunity for savvy usability practitioners.

Is the new face of usability someone like Jorge Arango or Juan Leal? Have you heard of Cadius? What happens next? Are you planning to retool and embrace this change as an opportunity?