Inside Microsoft TV’s Usability Lab
Microsoft TV usability director David Sloo – “They’ve also learned that viewers like to stay with their current experience, such as a TV program, while exploring what else is available. This finding led to the development of the “picture-in-picture” application, where the current program remains on screen while viewers surf through other channels in a smaller frame.”
I was listening to a book on tape today. There was a good comment made by the author. He stated that people tend to focus on the content delivered versus the experience of TV. In short, if the content is good then TV is good whereas if content is bad then TV is bad. This is contrast to measuring the experience of TV versus, say, reading a book or playing a board game. Ask the right question and you’ll get the right answer.