Culture and Usability Evaluation: The Effects of Culture in Structured Interviews
“The results show that participants found more usability problems and made more suggestions to an interviewer who was a member of the same (Indian) culture than to the foreign (Anglo-American) interviewer. The results of the study empirically establish that culture significantly affects the efficacy of structured interviews during international user testing. The implications of this work for usability engineering are discussed.”
Lesson: Birds of a feather flock together?
Journal of Usability Studies, Issue 4, Volume 1, August 2006, pp. 156-170