Giving usability methods the critical eye
“What surprised me most about the talk was the lack of emphasis on goals. Lisa Battle, UPA-DC’s current president, indicated that many people track the easy metrics for no reason other than they’re easy to capture. Working for a hard-core business analyst in my government days, I learned the importance of traceability, of tying metrics to goals to ensure that the data actually tells us something about our objectives.”
“Usability tests could benefit from a good dose of critical thinking…“
(Hat Tip: Column Two)