WebWord

Here’s my interpretation of this copywriting…

Short version:

DREAM / EMOTION
MONEY / POWER
SPECIAL / UNIQUE
PROMISE / TRUST
SIMPLE / CONTROL
LOW RISK / GUARANTEE
MORE FOR LESS / BONUS
ASK FOR ORDER

Long Version:

dream (headline, big)
money (big money, promise of money)
you can do it (you’re capable)
intro of connection (I understand you)
you’re different (special, you have hope)
dream (get what you want, appeal to emotion)
promise (the answer is available, now)
trust (build trust, trusting words)
easy (not too much effort for huge benefit)
reduce pain (you’re suffering; here’s answer)
easy money (not too much work to reach dream)
big money (huge pie, huge opportunity)
big money (really huge, provide outside proof)
money reinforce (you can grab piece of pie)
money reinforce (you can do it)
other “smart” have done it (proof of others)
everything you need (you don’t need more; all here)
story with money punchline (personal connection story)
elite, prestigious (unique, special, you’ll be in club)
everything you need (all in one, all here)
unique, special, no others like it (limited, special)
special, for you; any can, few will (targeted to you)
secret, join the club (one of a kind opportunity, invest)
control, dream and grasp it (you have the choice, control)
cost, but investment, or life, or always (give, but get)
what you’ll get, big benefits (huge payback, worth it)
easy to join, easy to start (not hard at all, easy, simple)
no risk, guarantee (nothing to worry about, obvious choice)
you’re smart for doing this (good move, good thinking)
wrap up (call to action, act now, do it, click, smart)
order (button, ask for sale, make it big, sale)
p.s., bonus (get more free, for taking action now, smart)
order (big button again)

This entry was posted on Sunday, July 23rd, 2006 at 4:34 pm and is filed under Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.