Comments on: An Analysis of Copywriting http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/ The usability blog of John S. Rhodes Sat, 05 Jul 2008 03:48:46 +0000 http://wordpress.org/?v=2.0.3 by: Jenny Breen http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/#comment-70065 Fri, 16 Mar 2007 21:37:17 +0000 http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/#comment-70065 Hi I like the post very detailed, although i do agree that it may be a little long you do want to loss the reader! <a href="www.internet-cashpoint.com" rel="nofollow"></a> Hi

I like the post very detailed, although i do agree that it may be a little long you do want to loss the reader!

]]> by: Alex Goad http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/#comment-57691 Mon, 05 Feb 2007 11:45:51 +0000 http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/#comment-57691 Boy that was a long letter. It does take some time cutting to the chase. However that's probably because it draws prospects from a rather wide base. I have no idea if you posted this as an example of what to do or if you are being sarcastic. I will tell you one thing. I just copied your little list to my desktop and I intend to use it as a primer for all sales messages I write. Really great stuff. Boy that was a long letter. It does take some time cutting to the chase.

However that’s probably because it draws prospects from a rather wide base.

I have no idea if you posted this as an example of what to do or if you are being sarcastic.

I will tell you one thing. I just copied your little list to my desktop and I intend to use it as a primer for all sales messages I write.

Really great stuff.

]]> by: Jason Coleman http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/#comment-19812 Mon, 24 Jul 2006 22:00:43 +0000 http://www.webword.com/wp/2006/07/23/an-analysis-of-copywriting/#comment-19812 Two points about this "letter". (1) It's way too long. Halfway (at least 4 pages) into the letter I still had no clue what this guy was selling. Maybe it's better that way. (2) It's way too long. This guy says he can write about 5 of these a month. It would take me 5 months to write this one. 1 month for the rough draft, 3 months in rehab, and 1 more month to polish it up. John, you should try something like this out as a sales pitch for one of your UX videos. I could see it now... --- Make thousands of dollars blogging! ... Easier than a real job. ... Learn how. It's easy! ... Watching this review of the InvestorGeeks.com blog will change your life. ... Did I mention, it's so easy! ... Order Now! Order Now! --- Two points about this “letter”.

(1) It’s way too long. Halfway (at least 4 pages) into the letter I still had no clue what this guy was selling. Maybe it’s better that way.

(2) It’s way too long. This guy says he can write about 5 of these a month. It would take me 5 months to write this one. 1 month for the rough draft, 3 months in rehab, and 1 more month to polish it up.

John, you should try something like this out as a sales pitch for one of your UX videos. I could see it now…

—
Make thousands of dollars blogging!
…
Easier than a real job.
…
Learn how. It’s easy!
…
Watching this review of the InvestorGeeks.com blog will change your life.
…
Did I mention, it’s so easy!
…
Order Now!

Order Now!
—

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