Archive for July, 2006

Is usability testing as we know it about to radically change?

Sunday, July 30th, 2006

Human Factors International — “Recent research on usability techniques is yielding some interesting results, and may point us in different directions in the future. Do we stay the course of tradition, or do we embrace growth and change?”
This is a must read: New trends in usability testing

Page Strength Tool

Sunday, July 30th, 2006

Let’s start with four examples:
Pet Comfort Products Page Strength (2/10) — “Your website/page is a relative unknown. Search engines and humans are (for the time being) infrequent visitors. Consider the accessibility of the URL, the desirability of the content and your marketing efforts online; all can have great impact on your reach.”  
InvestorGeeks Page Strength (3.5/10) […]

All Your Base Are Belong to Jason Calacanis?

Friday, July 28th, 2006

On Jason Calacanis’s web site I see the following note: All contents copyright Jason Calacanis. I’m 99% sure that Jason can invoke copyright for a blog. But, does copyright include comments? That is, if I post something, Jason holds the copyright?
What about John Rhodes and WebWord? Well, I expect copyright for my articles, reports, blog postings, […]

Appropriate Uses of Butt and Poop

Thursday, July 27th, 2006

For your reading pleasure: Pet Poop Bag and Pet Poop Removal  This is an effective use of the word poop in my opinion. Back in 2004 I wrote a blog posting where I used butt which was also appropriate. So, there are times where these sensitive words make sense.
However, I’ve definitely used words in articles […]

Vertical Search?

Thursday, July 27th, 2006

Please tell me that I am not the only person vexed by the term vertical search? Did I lose touch? Has the blogosphere passed me by?  Did Web 2.0 ruin my brain? Is Ajax already old skool?

Reputation Management: Back and Forward

Tuesday, July 25th, 2006

“Instead of just being aware of your current reputation and monitoring it retroactively, you can take practical and positive steps to promote your online identity as you you see fit.”
What do others know about you? And, what do you want them to know? How do you plan ahead to create the the right Digital You? What […]

MySpacecom Redux

Monday, July 24th, 2006

“MySpace, it’s the biggest social network out on the web today. It has everything people are looking for in a networking environment: the ability to add friends, leave comments, message members, create blogs, publish music, and much more. It’s also one of the butt-ugliest websites out there. What’s ironic is that in all practicality, bad […]

UXpod

Sunday, July 23rd, 2006

User Experience Podcast — “User Experience Discussions”

Life Lesson #105: Less is More

Sunday, July 23rd, 2006

“As we grow older we learn that more isn’t always better. More toys mean more to move, more cake means a bigger waist line and staying up late means less sleep. Expressions our parents taught us like ”quality not quantity” and “less is more” start to make sense and we finally understand the value of […]

An Analysis of Copywriting

Sunday, July 23rd, 2006

Here’s my interpretation of this copywriting…
Short version:
DREAM / EMOTION
MONEY / POWER
SPECIAL / UNIQUE
PROMISE / TRUST
SIMPLE / CONTROL
LOW RISK / GUARANTEE
MORE FOR LESS / BONUS
ASK FOR ORDER
Long Version:
dream (headline, big)
money (big money, promise of money)
you can do it (you’re capable)
intro of connection (I understand you)
you’re different (special, you have hope)
dream (get what you want, appeal to […]

WebWord Needs Food Badly

Wednesday, July 19th, 2006

I’m not even sure what I should write. I’m kind of stuck.
The story is simple. A couple of days ago I launched a new home page for WebWord. It was a Faustian bargain. In exchange for a new home page I’m now dealing with the following problems:

RSS feed is broken
Commenting is broken
Categories are […]

How Can WebWord Help You?

Monday, July 17th, 2006

23-July –> Update: FIXED! (Thanks MadMan and Jason!) 
18-July –> Update: Something is broken. Trying to figure it out…
I recently launched the new WebWord home page. In line with that effort, I’m trying to adjust my other efforts to increase the focus on readers and customers. I tend to say what I want to say without […]