WebWord

Here’s some of the sales and advertising language used by the Marriott Vacation Club:

“Put the lid on a significant family expense.”
(Protect your loved ones; appeal to fear.)

“Your ownership helps hedge against vacation inflation.”
(Act now or you’ll suffer.)

“Over the course of a lifetime, you’ll pay increasingly higher room rates and you’ll get less for your money.”
(Pay now or pay a lot more later.)

“78 Years of Service”
(We’ve been doing this a long time. This is a sure thing.)

“I trust that you will find Horizons to be not only a great place to stay, but also a great place to play.”
(Have confidence and trust us.)

“Children Spell Love … T-I-M-E”
(Tugs on your heart; appeal to emotion.)

“…how we spend that time is one true measurement of our success.”
(It’s only money. Trade a little money for something priceless: time.)

Manipulating language or good advertising?

This entry was posted on Monday, June 12th, 2006 at 4:18 pm and is filed under Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.