The Blake-Mouton Sales Grid Video
Posted on June 10th, 2006 in Usability | 1 Comment »
If you’ve never heard of the Blake-Mouton Sales Grid, you’re not alone. It’s a tool that plots the relationship between Concern for People and Concern for Sales. Data is derived by understanding how your salespeople think about these two dimensions.
The two-dimensional simplicity of the Blake-Mouton Sales Grid is one of its major selling points. I also like that it demonstrates how organizations can simultaneously think about customers and profits.
I’ve created a totally free, 20 minute video which explains the Blake-Mouton Sales Grid in detail. I provide definitions and the principles are explained, but I also show you exactly how to use the tool.
Watch the Blake-Mouton Sales Grid Video
If you like the Blake-Mouton Sales Grid Video you’ll probably also enjoy A Usability Review of Digg.com.
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One Response
[...] John S. Rhodes takes a structural way of looking at the sales process in terms of generating sales and satisfying customers in his Blake-Mouton Sales Grid Video (18min, Flash). Everything’s explained clearly and with examples, so it is, obviousy, a gem to add to your Marketing Emperor Crown. [...]