The 7 Steps That Guarantee Victory on Large Projects
Posted on May 2nd, 2006 in Usability | 5 Comments »
I’ve written a short report that I think many WebWord readers will enjoy. For a very limited time (today only!) I’m going to give away copies, free and clear.
To get your free copy of The 7 Steps That Guarantee Victory on Large Projects, simply send an email to: john AT webword DOT com.
It’s 14 pages and it’s really yummy. Act now! ;-)
p.s. The report is low fat and no animals were harmed during its production.

5 Responses
Can I have a copy that’s been tested on Welsh Miners.
[...] WebWord The usability blog of John S. Rhodes « The 7 Steps That Guarantee Victory on Large Projects [...]
[...] Unrelated: I’ll be making just a few revisions to The 7 Steps That Guarantee Victory on Large Projects based on reader feedback. (The feedback has been very positive, and generous.) For those folks keeping track, I’m making excellent progress on User Experience Infiltration Tactics. I’m at least 1/3 done (over 50 pages written). [...]
Some key points from project experience (and also supported by your paper):
1. User Requirements still done poorly if at all – field research is undervalued and not understood (people still think Usability is testing)
2. Wrong value proposition in the first place (we are building the wrong solution for the wrong users)
3. Usability Testing will not help a sinking stone
4. Prototype and iterate
5. Dont build everything first – focus on the hooks – what will get the users and business interested (then) build around it
6. Go vertical
7. Make everyone think about the customer (it not usability, marketing or design) its what works for the customer
8. Use a process & tools (even if its simple, light weight ones) get people working to some process and tools
9. Draw (dont get lost in the development/design tools). Draw!
10. We are getting less time to build quality
*