The Future of Television
“Today, audiences are becoming increasingly fragmented. Now, with the availability of on demand, self-programming and search features, some are moving beyond niche to individualized viewing.” (IBM)
When you watch TV, are you are part of an audience? Do you feel like you are single fish in the ocean? Do you feel like you’re in a movie theater with a bunch of other people? Where’s the crowd?
Do you feel fragmented?
“With increasing competition, the industry is confronting unparalleled complexity, change and pressure to innovate, as new markets, new consumers and new business models interact to reinvent TV.” (IBM)
In this situation, competition spells complexity and complexity translates to a poor user experience. Forget the wicked days of programming your VCR. Welcome to the age of nasty devices as well as digital diarrhea.
To be fair to IBM, these messages are clearly geared toward businesses. When is the last time you talked about business models? Entrepreneurs: Put your hands down. I know that you care.
April 22nd, 2006 at 3:50 am
Suggest that its becoming harder and harder to keep peoples attention. As the TV experience is passive and using the internet puts the user in control (most of the time :)