Visceral design: do looks matter?
“Presentation visuals must be free of errors; they must be accurate. But our visuals — like it or not — also touch our audience on an emotional level. People judge instantly whether or not something is attractive to them or not. This is a visceral reaction. And it matters.”
The obvious: Looks matter. I’m 100% in line with that. But, be careful not to become a slave to design.