Anthropological thought pointing the way
peterme (Peter Merholz) — “The drum I find myself beating this year is trying to get the methods I, and my colleagues, practice used in domains that go beyond the web. Not to give short shrift to the web - I love the web, and find the challenges there remarkably engaging. But “the web” is just one part of the elephant, and focusing solely on it leads to short-sighted solutions.”
Amen!
One of the reasons why I decided to launch Pet Comfort Products last month was to force me to think about usability and user experience beyond the web and internet. In fact, it covers goods and services for non-humans with unique, superior and inferior senses. And, of course, it makes me think about surrogate buyers of products — pets and animals certainly aren’t flocking to stores and web sites to make purchases. What can we learn about user experience in this situation. It is a brave new world.
On a related topic, long time readers will know that I’ve been beating the usability and marketing drum for a long time. I care about the intersection of usability (big picture) and business. More cross pollenation.
Dig into Peter’s posting: Anthropological thought pointing the way