Introduction to Eyetracking: Seeing Through Your Users’ Eyes
“Over the coming months, I’ll use eyetracking to evaluate a lot of world-renowned user interfaces—including Web sites like Amazon.com®, Google™ News, and eBay®; Rich Internet Applications (RIAs); and desktop applications—and analyze quantitative eyetracking data to provide best practices for designing user interface elements like navigation systems, menus, and forms, and for effective ad placement.”
I love the light banter between Nielsen and Penzo. I giggled like a little girl. (Well, not really.)