Information Architecture and the Yellow Pages

“New versions of the Yellow Pages now landing on doorsteps across the country include such new headings as Botox, body piercing, paintball, satellite equipment and teeth whitening.”

This is a great example of information architecture done in the wild; 100% organically grown.

Read the article…

Related: Getting the Most from Your Yellow Pages Advertising

One Response to “Information Architecture and the Yellow Pages”

  1. Anonymous Says:

    AMASING… AS A PA IM ALWAYS ASKED TO FIND NUMBERS FOR WEIRD AND WONDERFUL ORGINISATIONS. MY LIFE WILL NOW BE A WALK IN THE PARK
    CHEERS



    ITIL Asset Management Software Consultant

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