Redesigning American Business
Business Week — “Once we worried about where our food came from. Now we don’t. Once we worried about where our commodities came from. Now we don’t. Today we worry where our manufactured products come from. I’m betting that soon, we won’t. What will matter is how we put the pieces together, how we create new experiences for consumers.”
Usability is more important than it ever was. In fact, it is getting more and more important, especially as you cross cultures, distances, languages, and so on.