WebWord

McKinsey Quarterly — “Companies can reduce their sales and service costs, increase their revenue per customer, and penetrate underserved segments by guiding customers to the most appropriate channels. To do so, companies should gain a clear understanding of their channel economics and develop plans to manage relations with their channel partners.”
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1. A link should make it abundantly clear to your readers what they can expect on the page that follows.
2. A link should be scannable.
3. A link should make people want to click.
(No actual number was provided by Nick Usborne. No surprise there. If you really, really need a number I recommended 3-4 […]

“Lower prices and improved Web site usability and customer service should boost online holiday spending, Rochester, N.Y.-based Harris Interactive said Monday.”
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In this paper, we’ll talk about some style tips, ways to keep readers coming back, ways to get readers in the first place, and hopefully how to create an honest, worthy, and interesting place on the web for you, your company, and your readers to enjoy.”
Why are whitepapers always PDFs?
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“Small, Mid-Sized, and Large Global companies alike are starting to realize the benefits of ERP Software like SAP, PeopleSoft (JD Edwards), and Oracle Applications. Companies are realizing major ROI (Return on Investment) for the money that they spend on such projects. Smaller Companies are also utilizing packages such as MicroSoft Great Plains and SAP’s new […]

The Age — “Would-be inventors - heed this advice: Phillip George, lecturer of photography at UNSW, predicts a major area of growth will be in personal archival databases. “The issue is people at home with 20,000 photos of their baby. When their computer crashes they’ve lost all their photos. All that will be lost. This […]

“Theme is a tool for the detection and analysis of patterns in time-based data. It finds relationships that human observers typically overlook and commonly used statistical methods cannot find. Theme uses a unique pattern detection algorithm that was especially designed for behavioral research. It gives insight into the structure of behavior in time, and gives […]

“Learn how you can immediately improve your help desk’s efficiency and effectiveness. Find out how you can reduce your internal IT costs while increasing the level of service. Discover what steps several companies have taken to decrease their call volume by over 60% and improve their overall service management.”
I have no idea if this is […]

SG Gate — “As the holiday shopping season gets into full swing, a number of major retailers — including KB Toys and Sports Authority, according to store personnel — are rolling out electronic systems that weigh the number of returns and exchanges a person has made, the dollar value of the items, and the dates […]

“I gathered numerous election map post-mortems. Most of these were just lying around the internet gathering dust anyway. These graphic representations of the election’s outcome are thought provoking.”
I like seeing the same data represented from different angles. I also like seeing similar (but not identical) data represented the same way.
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New York Times — “Much of the misinterpretation of this election derives from a poorly worded question in the exit polls. When asked about the issue that most influenced their vote, voters were given the option of saying “moral values.” But that phrase can mean anything - or nothing. Who doesn’t vote on moral values? […]

“No, for this list we were looking for truly brilliant ideas, the forehead-slapping kind, the ones that make you say: Now why didn’t we think of that?”
Interesting stuff.
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