Using Social Psychology in Product Design – How Can That Help?
“Interdependence theory is established on the principle that the very essence of any interpersonal relationship is found in interaction between individuals. These interactions are highly dependent on the situations that people find themselves in when faced with interference in the relationship, with interference being a term used to describe conflict, miscommunication or opposing viewpoints. This founding idea can be directly related to a user’s experience with a company’s products. This is to say that the degree of user satisfaction is a function of the user’s interaction with the product of interest and the situation in which it is used.”
Interdependence theory? Huh?